google street
fashion show

City Centre

City Centre Autumn-Winter 2019 campaign emphasised the community-focused identity by bringing real fashion to real people. That's why it took sense to invite everyone to our catwalk and bring it to the streets with more traffic: Google Streets.

We set up our Autumn Winter fashion show in a local neighbourhood and replaced the original content inside the Google Maps' Street View function with our fashion show material.

Shortlist, The Caples Awards 2020. Branded content.
Shortlist, The Caples Awards 2020. Digital B2C.
Shortlist, The Caples Awards 2020. Innovation.
Shortlist, The Caples Awards 2020. Mobile.
Shortlist, Ad Stars 2020. Brand experience and activations.
Shortlist, Ad Stars 2020. Social and influencer.
Shortlist, Ad Stars 2020. Media.
Shortlist, Ad Stars 2020. Direct.

Top 10 Digital Camp
aigns. Campaign Annual 2019.
Directory 54 – Innovations in Communications.
Editor's pick. AdAge.

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Team

Agency
MullenLowe MENA

Client
City Centre

Creative Direction
Alfonso Arbós

Creatives
Silvia Carreño
Maricel Candido

Motion Designer
Jojo Basug

Production
Jack Morton