google street
fashion show

City Centre

City Centre Autumn-Winter 2019 campaign emphasised the community-focused identity by bringing real fashion to real people. That's why it took sense to invite everyone to our catwalk and bring it to the streets with more traffic: Google Streets.

We set up our Autumn Winter fashion show in a local neighbourhood and replaced the original content inside the Google Maps' Street View function with our fashion show material.

Top 10 Digital Campaigns. Campaign Annual 2019.
Directory – Innovations in Communications.
Editor's pick. AdAge.

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Team

Agency
MullenLowe MENA

Client
City Centre

Creative Direction
Alfonso Arbós

Creatives
Silvia Carreño
Maricel Candido

Motion Designer
Jojo Basug

Production
Jack Morton