Google Street
fashion show

City Centre

City Centre Autumn-Winter 2019 campaign emphasised the community-focused identity by bringing real fashion to real people. That's why it took sense to invite everyone to our catwalk and bring it to the streets with more traffic: Google Streets.

We set up our Autumn Winter fashion show in a local neighbourhood and replaced the original content inside the Google Maps' Street View function with our fashion show material.

Bronze, Dubai Lynx. Digital - Product placement.
Shortlist, Dubai Lynx. Digital - Innovative Use of Social or Community.
Shortlist, Dubai Lynx. Brand Experience & Activation - Retail.
Shortlist, Dubai Lynx. Brand Experience & Activation - Tech-led Brand Experience
Bronze, The Loeries 2020. Media innovation - Single Medium.
Shortlist, The Loeries 2020. Digital - Social Media.
Shortlist, The Loeries 2020. Digital Crafts - User Experience Design
Shortlist, The Loeries 2020. PR & Media Communication Campaign
Shortlist, The Caples Awards 2020. Branded content.
Shortlist, The Caples Awards 2020. Digital B2C.
Shortlist, The Caples Awards 2020. Innovation.
Shortlist, The Caples Awards 2020. Mobile.
Shortlist, Immortal Awards 2020, Little Black Book Online.
Shortlist, Ad Stars 2020. Brand experience and activations.
Shortlist, Ad Stars 2020. Social and influencer.
Shortlist, Ad Stars 2020. Media.
Shortlist, Ad Stars 2020. Direct.
Top 10 Digital Campaigns. Campaign Annual 2019.
Directory 54 – Innovations in Communications.
Editor's pick. AdAge.