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Infiniti

The new Infiniti QX50 with Predictive Forward Collision Warning predicts potentials obstacles ahead to help drives to avoid accidents. We decided to use a Pakistani Truck, which is really common in this region. These trucks are easy to identify because they are usually decorated with illustrations of people, animals and landscapes. Considering that our target is constantly exposed (and blocked by) to the Pakistani Trucks, we thought that by using them we could explain the feature in a simple way and through an element that they could relate with.

Silver, Loeries 2019. Print.
Shortlist, Loeries 2019. Print – Art Direction.
Shortlist, Loeries 2019. Print – Illustration.
Shortlist, Dubai Lynx 2019. Print & Publishing.
Lürzer’s Archive 3/2019.

Team

Agency
MullenLowe MENA

Client
Infiniti

Creative Direction
Miguel Dianda
Alfonso Arbós

Creatives
Marcelo Zylberberg
Rodrigo Nakaza

Production
Amplifier

Illustrator
Max Elbo

3D artist
Mohammed Khalil