Never
freezes

Lasol

Lasol, an antifreeze for cars, has been long time silent, not making any ads at all. The budget didn't allow us to make any big campaign with paid medias so we had to find something different. We sent a "global ambassador" to Naruska, the coldest place in Finland, to prove how Lasol never freezes. Never. We managed to create a lot of buzz around the campaign, not just in Finland, but also in the country of our special guest.

Kunniamaininta, Grand One 2015. Best Integrated Campaign.
Vuosikirjatyö Mainostekstit, Vuoden Huiput 2013.

Team

Agency
Ivalo Creative Agency

Client
Berner

Copywriting
Ilkka Ruotsalainen & Emmi Mattila

Art Direction
Jouni Seppänen & Alfonso Arbós