a region that
deserves
to be coloured

Dulux

Dulux is a global paint brand, arriving in the MENA region mostly unknown to the local target. They needed to make clear that they are bringing more colours to the region with elegant and relevant communication. With desertic climate and traditional architecture, the Gulf countries have a very monochromatic landscape, with buildings, nature and sky mixing in the same tones. With a detail inside a typical scenario, we showed how much colour Dulux could bring to the region, and how much difference a little bit of colour makes.

Campaign Bronze, Loeries 2019. Print.
2x Shortlist, Loeries 2019. Print – Art Direction.
Lürzer's Archive (2/2019)

Team

Agency
MullenLowe MENA

Client
Infiniti

Creative Direction
Miguel Dianda & Alfonso Arbós

Creatives
Marcelo Zylberberg
Rodrigo Nakaza

Artwork
Studio Nuts