Valentine's
Campaign

Islazul

Islazul, one of the biggest malls in Madrid, needed to boost the sales for Valentine's Day, mostly targeting men. Of course, for 14th February campaigns, the first thought is to show flying boys with love arrow, presents, big bouquets for roses, smiles, and even more roses... but if you are as insensible as I am to that kind of things, it seemed that the ad wouldn't work that much.

It had to be something more appealing, a true insight from the consumer. I looked around at couples passing by. The truth was there. Sad but true. Better to buy something for Valentine's Day. We also got a Valentine's present for our client: a big social media awareness.

Team

Agency
Del Campo Saatchi & Saatchi

Client
Islazul

Creative Direction
Lucas Paulino & Ángel Torres

Creative
Alfonso Arbós

Production Company
Bravo Tango Zulu

Director
Miguel Campaña