Summer is the big season for Tallink Shuttle but Finns prefer to go to more exotic and sunny destinations. We needed to remind the travellers that every 6 hours per day they could go on holidays to any of the Estonian destinations and that those destinations are much cooler than they think. Under "Trips to South" concept, we showed Estonian destinations in a new light, with dreamed locations as their lookalike.
To generate traffic to the website we created the Check-In Banner. It was live only 15 minutes before the real departures of the ships. In order to get discounts on our trips, the people had to wait with their cursor inside the banner during this time.
hasan & partners
Ossi Honkanen, Anni Paltemaa & Alfonso Arbós
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