Citizens School
Citizens, a new school opening in Dubai, aims to revolutionize education with a philosophy that questions the one-size-fits-all approach. Embracing the idea that "every student is different," we empower students with the Power of Choice, enabling them to select a curriculum aligned with their skills, needs, and aspirations for the future.
Our brand identity reflects Citizens commitment to individuality, with a dynamic identity that seamlessly adapts while maintaining a visual common thread, setting Citizens apart from the typical British-themed schools with shields and generic navy and burgundy.
Team
Agency
MullenLowe MENA
Client
Citizens School
Strategy
Matt Butterworth
George Giessen
Creative Direction
Alfonso Arbós
Designer
Zane Ruyssenaers
Motion
Zahid Gill
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