my first
infiniti

Infiniti

Social recognition is an essential factor when people buy luxury items – like a brand-new Infiniti. The problem is that in a city like Dubai, where 83% of the residents are expats, people are far away from those they want to impress. We decided to offer a way to show off if they decided to buy a car: an ad in their hometown newspaper.

Bronze, The Internationalist NY 2019
Shortlist, Dubai Lynx 2019. Print & Publishing

Team

Agency
MullenLowe MENA

Client
Infiniti

Creative Direction
Miguel Dianda, Tomas Lavagno & Alfonso Arbós

Creatives
Marcelo Zylberberg
Rodrigo Nakaza