The good life
is in the details

Stockmann

Stockmann, the premium department store in Finland and the Baltics, rebooted its operations with a new brand strategy to strengthen its position in premium and luxury retail and reach their vision of becoming the marketplace for the food life. A new creative platform outlined the brand's verbal and visual expressions, marking a significant evolution in its identity and communication.

Folk Finland produced and developed the campaign 

Team

Agency
Wunderman Thompson Finland

Client
Stockmann

Creative leads
Alfonso Arbós
Sean Sullivan

Art directors
Oona Traskelin
Kimmo Ollilla
Jöel Petzold

Production Companies
Koski Syväri
Duotone

Photographer
Juho Huttunen
Marko Rantanen