Dubai is the city of malls and every mall wants every shopper to win big with endless promotions. During City Centre summer sales, we also made everyone feel like a winner, but in a different way: we made them taste victory. With the help of a specialist in techno emotional cuisine, we created an ice cream that triggers in the brain similar feelings than when experiencing a victory or receiving a massive discount during our sales.
Shortlist, Loeries 2020. Outdoor, ambient.
Finalist, ICSC Mena 2019, Best Promotional Campaign..
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