Lasol, an antifreeze for cars, has been long time silent, not making any ads at all. The budget didn't allow us to make any big campaign with paid medias so we had to find something different. We sent a "global ambassador" to Naruska, the coldest place in Finland, to prove how Lasol never freezes. Never. We managed to create a lot of buzz around the campaign, not just in Finland, but also in the country of our special guest.
Kunniamaininta, Grand One 2015. Best Integrated Campaign.
Vuosikirjatyö Mainostekstit, Vuoden Huiput 2013.
Ivalo Creative Agency
Ilkka Ruotsalainen & Emmi Mattila
Jouni Seppänen & Alfonso Arbós
Google Street Fashion ShowCampaign
Fight The Earth MonstersCampaign
Svenska KulturfondenCampaign - Website
The Taste of VictoryCampaign
The Motherhood ColourCampaign
Save them from WinterCampaign
My First InfinitiActivation
Trip to SouthCampaign