just
kerto
Metsä Wood
Metsä Wood’s main product, Kerto Laminated Veneer Lumber, is light, fast and green with multiple uses in construction. We wanted to get the professional audience interested in our products and we created a series of prints with beautifully composed photographies, that with the minimum slabs of the product showed the wood in a new perspective, highlighting the benefits of the product. Architectural photography was our source of inspiration.
Silver, Vuoden Huiput 2016. Outdoor.
Silver, Vuoden Huiput 2016. Image.
Gold, Kultajyvä 2016. Commercial poster.
Iron. Rautajyvä, Kultajyvä 2016. Commercial poster.
Team
Agency
hasan & partners
Client
Metsä Wood
Creatives
Mick Scheinin & Alfonso Arbós
Design Director
Joseph Bayne
Designer
Mikko Oksanen
Production Company
Koski Syväri
Photographer
Kimmo Syväri
More work
Google Street Fashion ShowCampaign
Fight The Earth MonstersCampaign
Metsä WoodCampaign
Svenska KulturfondenCampaign - Website
LimopizzaCampaign
The Taste of VictoryCampaign
The Motherhood ColourCampaign
Save them from WinterCampaign
MetsoCampaign
Valentine's dayCampaign
Never FreezesCampaign
My First InfinitiActivation
Child LabourCampaign
Trip to SouthCampaign
Eurobest NetworkingCampaign
YujuCampaign
MENA ColoursPrint
Pakistani truckPrint