just
kerto

Metsä Wood

Metsä Wood’s main product, Kerto Laminated Veneer Lumber, is light, fast and green with multiple uses in construction. We wanted to get the professional audience interested in our products and we created a series of prints with beautifully composed photographies, that with the minimum slabs of the product showed the wood in a new perspective, highlighting the benefits of the product. Architectural photography was our source of inspiration.

Silver, Vuoden Huiput 2016. Outdoor.
Silver, Vuoden Huiput 2016. Image.
Gold, Kultajyvä 2016. Commercial poster.
Iron. Rautajyvä, Kultajyvä 2016. Commercial poster.

Team

Agency
hasan & partners

Client
Metsä Wood

Creatives
Mick Scheinin & Alfonso Arbós

Design Director
Joseph Bayne

Designer
Mikko Oksanen

Production Company
Koski Syväri

Photographer
Kimmo Syväri