child
labour

Plan International

Restaurant chain Kotipizza allied with humanitarian organization Plan International to fight against child labor during the World Day Against Child Labour. The problem is acute as 168 million children in the world are working instead of going to school. Everyone realizes that child labor exists. The challenge is, to Finnish people, it feels distant. It's hard to feel strongly about something that's happening so far away.

For one day, we replaced restaurant’s usual workforce replaced by young girls. Secret cameras captured the customers’ reactions, which ranged from surprise and concern to anger and horror, with one customer shouting in disgust at the manager’s use of child labor.

Kunniamaininta, Grand One 2018. Best Digital Advertising.

Team

Agency
hasan & partners

Client
Plan International

Creative Direction
Tobias Wacker

Creatives
Katariina Harteela
Alfonso Arbós

Designer
Karin Gellman

Production Company
hasan motion

Director
Ville Lahti