Restaurant chain Kotipizza allied with humanitarian organization Plan International to fight against child labor during the World Day Against Child Labour. The problem is acute as 168 million children in the world are working instead of going to school. Everyone realizes that child labor exists. The challenge is, to Finnish people, it feels distant. It's hard to feel strongly about something that's happening so far away.
For one day, we replaced restaurant’s usual workforce replaced by young girls. Secret cameras captured the customers’ reactions, which ranged from surprise and concern to anger and horror, with one customer shouting in disgust at the manager’s use of child labor.
Kunniamaininta, Grand One 2018. Best Digital Advertising.
hasan & partners
Google Street Fashion ShowCampaign
Fight The Earth MonstersCampaign
Svenska KulturfondenCampaign - Website
The Taste of VictoryCampaign
The Motherhood ColourCampaign
Save them from WinterCampaign
My First InfinitiActivation
Trip to SouthCampaign