PLAy THE CITY

Puma

Street cricket is part of Dubai’s culture, yet the players behind it remain largely unseen. To help PUMA support the community, we created a docuseries telling the stories of the teams, the places they play and the culture around them. Their neighbourhoods also inspired custom team jerseys, while Google Street View helped put their pitches on the map.

Shortlist, DubaiLynx 2025. Integrated.
Shortlist, DubaiLynx 2025. Design. Art direction: Brand & Communications Design.

Team

Agency
M&C Saatchi

Client
Puma

CCO
Ryan Reed

ECD
Sandy McIntosh
Dario Cavalcanti

Creative Directors
Silvia Carreño
Camila Venega

ACD
Archie Singh
Alfonso Arbós

Design
Ashraf Majiet
Noor Husain

Director
Toby Plummer
Tomorrow Films